I'm thrilled to announce completion of a promotional spot for Oh Cheeky, an enterprising new Los Angeles-based soccer apparel company determined to  make a difference. The company was founded by brothers Daniel and Sean Al-Akbar. They've integrated an exciting outreach program into their business model which provides help to those who are homeless. 

The project was shot over 2 days in the Los Angeles area using a Panasonic P2.

Directed, shot and edited by Dave Eichhorn. Music licensed by SoundStripe.